Consider the volatile post-release support costs PC publishers have to budget for, to wrestle with all the variable hardware bits and driver bobs and differing OS versions. No doubt developing multiple versions costs Activision more money. It’s no secret that console versions of a given multi-platform game outsell their PC equivalents by sizable margins. It’s hard to say how much Activision would ultimately care.
10,000 midnight launches, $50 million in estimated marketing spend, TV spots, billboards and ads…it’s like the launch of a new Grand Theft Auto or Halo, except bigger. Ortutay writes that gamers are expected to drop half a billion and change on the game in the first week alone. According to Barbara Ortutay writing for the San Jose Mercury News, the game could surpass The Dark Knight’s record $155 million opening weekend take last year. That’s almost certainly, in part, because of the unprecedented anticipation level for Modern Warfare 2. Its Wikipedia page is in fetters, the debate shuffled offstage to the discussion section, where it includes concerns about ‘tactical nukes’, ‘angry PC users’, ‘dedicated servers’, whether the game’s actually sixth or second in the series, its actual Wikipedia name and location (should it include the ‘Call of Duty’ tag?), whether the acronym ‘MW2’ conflicts with Activision’s old robot-brawler MechWarrior 2, whether the main page’s tone is too ‘positive’, and whether there should, in fact, be a ‘controversy’ section at all.Ĭontrast with the comparably laconic discussion pages for other controversy-laden games, like Left 4 Dead 2, Six Days in Fallujah, Resident Evil 5, or Muslim Massacre: The Game of Modern Religious Genocide.
0 kommentar(er)
