

The gloomy news continues for PC gamers hoping to upgrade their rigs during the stay-at-home era.

Yes, that’s nearly a $2,000 sticker price now. The Trinity originally sold for $1,580, an $80 premium over Nvidia’s GeForce RTX 3090 Founders Edition, but now costs a whopping $1,900 or more.

Its price hikes were even more severe, adding $90 to $100 to the already steep cost of most Zotac graphics cards, and over $300 to the price of the flagship Zotac RTX 3090 Trinity. On the flip side of the coin, Zotac appears to have quietly increased prices for its GPUs not once, but twice, the Verge discovered after digging through product listings in the Internet Archive’s Wayback Machine. Sifting through the site, the pricing on most models have seemingly increased by about $70. PC gamers struggling to find stock of the hotly desired cards no doubt winced reading that, but EVGA deserves kudos for being upfront about the change, and especially for honoring the original pricing for people standing in line in EVGA’s excellent, consumer-friendly Notify Queue system.
